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This guide includes links to library databases where you can find books, articles, and more about Marketing.
Remember, librarians can help you with your research.
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Academic journals, business magazines, and newspapers, including the Wall Street Journal. Also includes country information and statistics, company profiles, industry reports and market research reports.
Business Source Premier contains full-text from the world's top management and marketing journals. Includes many leading journals in the areas of economics, finance, and accounting, as well as country economic reports.
This link opens in a new windowA full-text database of U.S. and Global industry market research reports.
Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users.
This link opens in a new windowStatistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.