Marketing

Academic journals, business magazines, and newspapers, including the Wall Street Journal. Also includes country information and statistics, company profiles, industry reports and market research reports.

Business Source Premier contains full-text from the world's top management and marketing journals. Includes many leading journals in the areas of economics, finance, and accounting, as well as country economic reports.

A full-text database of U.S. industry market research reports.

First Research is the leading provider of industry intelligence. First Research's knowledge tools (Industry Profiles, Call Prep Sheets, State & Province Profiles) are essential for call preparation, enhancing presentations, underwriting credit, and for quickly learning a company's key business issues.

Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users. See the library's MRI-Simmons: How To guide for more info.

Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.