Creating effective keywords is essential to retrieving the results you need. Keywords allow you to search with natural language.
When choosing keywords you should choose words that are most likely to appear in an article or book relating to your topic.
Here are a few sample keywords to use in our databases when researching marketing:
branding |
brand image |
business communication |
business marketing |
guerilla marketing |
marketing management |
marketing research |
marketing strategy |
social media in business |
1. Limit to a particular type of information source before searching or search Everything.
2. Change the drop-down menu to Stetson if you you want to limit to items accessible through our library.
Examples of e-books (including encyclopedias, dictionaries, and general marketing books) available in full-text from the library: