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Marketing

This guide will help Stetson students who are enrolled in SOBA Marketing courses or researching marketing topics.

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eBooks on Marketing

Examples of e-books (including encyclopedias, dictionaries, and general marketing books) available in full-text from the library:

A Dictionary of Marketing by Charles Doyle
Call Number: HF5415 S52 2011 EBOOKREF
Publication Date: 2011
Encyclopedia of Major Marketing Campaigns by Thomas Riggs (Editor)
Call Number: HF5837 .E53 2007 EBOOKREF
Publication Date: 2007
Key Concepts in Marketing by Jim Blythe
Call Number: HF5415 .B4852 2009 EBOOK
Publication Date: 2009
Market Share Reporter
Call Number: HF1008 .M35 2012 EBOOKREF
Publication Date: 2012
The Cambridge Handbook of Psychology and Economic Behaviour by Alan Lewis (Editor)
Call Number: HB74 .P8 C36 2008 EB
Publication Date: 2008
Stand Out! by Brian McGurk
ISBN: 9781951527525
Publication Date: 2020-09-30
60-Minute Brand Strategist by Idris Mootee
ISBN: 9781118625163
Publication Date: 2013-05-13

Last Updated: Dec 19, 2024 4:59 PM
URL: https://guides.stetson.edu/Marketing
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Subjects: Business, International Business, Marketing

Tags: industries, marketing, markets, naics, sic, trade news