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Call or text 386.747.9028 |
Creating effective keywords is essential to retrieving the results you need. Keywords allow you to search with natural language.
When choosing keywords you should choose words that are most likely to appear in an article or book relating to your topic.
Here are a few examples to use in our databases when researching marketing:
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branding |
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brand image |
| business communication |
| business marketing |
| guerilla marketing |
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marketing management |
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marketing research |
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marketing strategy |
| social media in business |
This guide includes links to library databases where you can find books, articles, and films with information and critical studies about Marketing.
Remember, librarians can help you with your research.
Examples of e-books available in full-text from the library:
The Cambridge Handbook of Psychology and Economic Behaviour by Start your research at the library's homepage! Search "Everything" or limit your results to resources in one of the other five format groupings.
