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Marketing
This guide will help Stetson students researching marketing topics.
Find academic journals, business magazines, and newspapers, including the Wall Street Journal. Also includes country information and statistics, company profiles, industry reports and market research reports.
Business Source Premier contains full-text from the world's top management and marketing journals. Includes many leading journals in the areas of economics, finance, and accounting, as well as country economic reports.
Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users.
First Research is the leading provider of industry intelligence. First Research's knowledge tools (Industry Profiles, Call Prep Sheets, State & Province Profiles) are essential for call preparation, enhancing presentations, underwriting credit, and for quickly learning a company's key business issues.
Features a deep collection of worldwide business information that enables companies to generate insightful business intelligence. Access private and public U.S and international business data, industry news, facts and figures, executive contact information, industry profiles and much more.
This guide includes links to library databases where you can find books, articles, and films about Marketing.