MRI-Simmons: How-To Guide

MRI-Simmons recently updated the Insights platform (version 1.0) to the Catalyst platform (version 2.0). The database now defaults to the new Catalyst platform, which is easily recognizable by its purple color. To revert from Catalyst back to Insights, click on the [Launch 1.0] button in the top navigation bar. To switch from Insights to Catalyst, click on the [Launch 2.0] button.

Use MRI-Simmons Catalyst to create Quick Reports and Crosstabs to:

• Generate a demographic profile of your target consumer
• Identify the target market for a product
• Find out which consumers are more likely to use a specific brand, have a specific interest, or engage in a specific activity
• Identify the best media channels to reach your target audience

• Understand the psychographics (interests, opinions, attitudes, behaviors) associated with your target customer