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Marketing

This guide will help Stetson students who are enrolled in SOBA Marketing courses or researching marketing topics.

Finding articles in Databases

Search these business databases for articles published in journals, magazines, trade publications, newspapers, newswires and newsletters. If you are not connected to the Stetson network, follow the Library Access from Off-Campus instructions.

Journals

Use the Journals List to search for articles published in a specific journal or magazine. The Journals List provides full text access to more than 300 advertising and marketing-related journals and magazines (e.g.: Adweek, Advertising Age, Brandweek, Chain Store Age, The Journal of Advertising, The Journal of Marketing Research...).

From the library website, click Search Journals, Magazines, and Newspapers or use the link below.

 

Enter the title of the magazine, journal, or trade publication and click Search

 

 

Use the links on the results page to connect to the database where the publication is located. Be sure to check that the years to which we have access match the years you need.

Advertising age links to full text