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Marketing

This guide will help Stetson students researching marketing topics.

Demographic information

These sources will help you find statistical characteristics of a community (population, income, age, gender, ethnicity, housing).

Consumer spending research

Search the library catalog for books and eBooks. Recommended subject headings:

Consumer market research
Consumer spending
Consumers
Consumption (economics)
Market segmentation

Have a question? Ask a librarian! Email libref@stetson.edu. Call or text 386-747-9028.