Research Guides: Marketing: Consumer demographics

Demographic information

These sources will help you find statistical characteristics of a community (population, income, age, gender, ethnicity, housing).

Gale Business: Demographics Now
Provides access to demographic reports on any geography – or compare multiple geographies - for information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more. Includes the 2010 census files and allows the user to view a simple map or use the advanced mapping tools for thematic coloring or additional customization of a map.
Statista
Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

Volusia County demographics
Volusia County Division of Economic Development
Florida demographics, Infoplease
American Community Survey
Data profiles of the social, economic, housing and demographic characteristics of the United States.

data.census.gov - U.S. Census Data
Access data and digital content from the U.S. Census Bureau. Starting July 2019, data.census.gov is the primary way to access Census Bureau data, including upcoming releases from the 2018 American Community Survey, 2017 Economic Census, 2020 Census. After July 1, 2019, all new data (previously released on American FactFinder) will be released on this new data platform.
Statistical Abstract of the U.S.
The Statistical Abstract of the United States is a comprehensive summary of statistics on the social, political, and economic organization of the United States.

U.S. Census - Data
This Census website contains links to a variety of demographic and economic data from the decennial censuses.

Search the library catalog for books and ebooks. Recommended subject headings:

Consumers
Consumption (economics)
Market segmentation

OneSearch
Filter to Stetson Library to search the collections of the duPont-Ball Library.

Print Reference Books located on the main floor, Reference Section.

Dun and Bradstreet's Guide to Doing Business Around the World by Terri Morrison; Wayne A. Conaway; Joseph A. Douress
Call Number: Ref HF1416 .M78 2001
Publication Date: 2000
Household Spending by New Strategist Publications (Editor)
Call Number: Ref HC110 .C6 O34 2007
Publication Date: 2007
Multicultural Marketing in America 2007 by Carlynn Chironna (Editor); VNU Business Media Staff
Call Number: Ref HF5415.127 .M85 2007
Publication Date: 2007
Who's Buying by New Strategist Publications
Call Number: Ref HC110.C48 2007
Publication Date: 2007
The Millennials by New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 M55 2004
Publication Date: 2004
Generation X by New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 G46 2004
Publication Date: 2004
Baby Boom : Americans born 1946 to 1964 by New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 R877 2004
Publication Date: 2004
Older Americans: a changing market by New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 O43 2004
Publication Date: 2004