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Marketing

This guide is prepared for Stetson students researching business topics related to marketing.

Demographic information

What are the statistical characteristics of a community (population, income, age, gender, ethnicity, housing)?

Consumer spending research

Search the library catalog for books and ebooks. Recommended subject headings:

Consumers
Consumption (economics)
Market segmentation

Consumer spending research - reference books

Print Reference Books located on the main floor, Reference Section.

Have a question? Ask a librarian! Call or text 386-747-9028.