Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.


This guide is prepared for Stetson students researching business topics related to marketing.

Demographic information

These sources will help you find statistical characteristics of a community (population, income, age, gender, ethnicity, housing).

Consumer spending research

Search the library catalog for books and ebooks. Recommended subject headings:

Consumption (economics)
Market segmentation

Consumer spending research - reference books

Print Reference Books located on the main floor, Reference Section.

Have a question? Ask a librarian! Email Call or text 386-747-9028.