Guides: Marketing: Home

Welcome

This guide includes links to library databases where you can find books, articles, and more about Marketing.

Remember, librarians can help you with your research.

Ask a Librarian
- 386-747-9028 (call or text)
- libref@stetson.edu
- Stop by the library and ask for a Librarian
Request a Research Consultation
- Set up a one-on-one appointment with a librarian for personalized research assistance.

Trade publications, scholarly articles, business news

ABI Inform Collection This link opens in a new window
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Find academic journals, business magazines, and newspapers, including the Wall Street Journal. Also includes country information and statistics, company profiles, industry reports and market research reports.
Business Source Premier (EBSCOhost) This link opens in a new window
Business Source Premier contains full-text from the world's top management and marketing journals. Includes many leading journals in the areas of economics, finance, and accounting, as well as country economic reports.

Industry and Company Research Reports

IBISWorld This link opens in a new window
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A full-text database of U.S. and Global industry market research reports.
Mergent First Research This link opens in a new window
First Research is the leading provider of industry intelligence. First Research's knowledge tools (Industry Profiles, Call Prep Sheets, State & Province Profiles) are essential for call preparation, enhancing presentations, underwriting credit, and for quickly learning a company's key business issues.

Business Data and Statistics

MRI-Simmons This link opens in a new window
Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users.
Statista This link opens in a new window
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Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.