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Marketing

This guide will help Stetson students who are enrolled in SOBA Marketing courses or researching marketing topics.

Finding articles in Databases

Search these business databases for articles published in journals, magazines, trade publications, newspapers, newswires and newsletters. If you are not connected to the Stetson network, follow the Library Access from Off-Campus instructions.

Overview of Importance of Articles

Articles are great sources for information for your research, especially for the following:

  • The most recent information available
  • specific information
  • As an excellent source of historical information
  • Interdisciplinary topics

Journal articles can include reports and/or reviews of current research and topic-specific information. They usually include bibliographies, which can lead you to additional information on a topic. Follow your research: if the research leads you in a new direction, chances are it’s a good direction to follow. Keep it in your area of interest, and let your interest guide you.

Articles are available from many different types of publications, including the following: scholarly journals, magazines, newspapers, chapters in books, conference proceedings, technical reports, trade journals, etc.

You will also need to decide what type of article you need for your research in terms of scholarly versus popular.

Keep your subject simple, but not too specific, for best results in researching.

Journals

Use the Journals List to search for articles published in a specific journal or magazine.The Journals List provides full text access to more than 300 advertising and marketing-related journals and magazines (e.g.: Adweek, Advertising Age, Brandweek, Chain Store Age, The Journal of Advertising, The Journal of Marketing Research...).

 

Have a question? Ask a librarian! Email libref@stetson.edu. Call or text 386-747-9028.