Guides: MKTG 330: Social Marketing for Social Change: Home

Librarian

Jennifer Corbin

She/her/hers

Contact:

jcorbin1@stetson.edu
duPont-Ball Library

386-822-7178

Survey

This survey is intended for you to fill out after a librarian visits your class.

stetson.libinsight.com/duponteval

Quiz

Quiz
Dr. DeMoss will use this quiz to count attendance and will give extra credit for every correct answer.

Welcome!

This guide describes databases and search tools that will be helpful in developing a marketing plan, as well as search tips and info about library services.

The library is here to support you in all your research endeavors. As always, get in touch with a librarian and we'll be happy to answer any questions or provide additional help.

Ask a Librarian
- Call or text 386-747-9028 or email libref@stetson.edu with any questions.
Request a Research Consultation
- Set up a one-on-one appointment with a librarian for personalized research assistance.

Key Databases

MRI-Simmons This link opens in a new window
Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users.
Mergent Intellect This link opens in a new window
Database of company information. Use Advanced Search to build a list of companies that meet certain criteria.
IBISWorld This link opens in a new window
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Database of industry market research reports.
Statista This link opens in a new window
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Find statistics on a variety of topics.
data.census.gov - U.S. Census Data This link opens in a new window
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Access data from the U.S. Census Bureau.
ABI Inform Collection This link opens in a new window
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This database has a wide variety of business information, such as academic journals, business newspapers, company and industry profiles, and more.

Library Services

RefWorks This link opens in a new window
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A research management, writing and collaboration tool designed to help researchers gather, organize, store and share all types of information and to generate citations and bibliographies. Group code: RWStetsonU.
Note to legacy RefWorks Users: As of June 30, 2023, legacy RefWorks is deactivated.

Ask a Librarian
If you have any questions about research, please contact our librarians. We would be more than happy to assist you. Call or Text: 386-747-9028 E-mail: libref@stetson.edu
List of all library databases
The library subscribes to over 200 databases. Filter by subject to Marketing to see the most relevant ones to Marketing.

MKTG 330: Social Marketing for Social Change