Guides: MKTG 330: Social Marketing for Social Change: Home

Welcome!

This guide describes databases and search tools that will be helpful in developing a marketing plan, as well as search tips and info about library services.

The library is here to support you in all your research endeavors. Get in touch with a librarian and we'll be happy to answer any questions or provide additional help.

Ask a Librarian
- Call or text 386-747-9028 or email libref@stetson.edu with any questions.
Request a Research Consultation
- Set up a one-on-one appointment with a librarian for personalized research assistance.

In-class Activity

In-Class Activity
This activity will record attendance today. It is also intended to be a place to start gathering secondary data for your Marketing Plan.

Key Resources

duPont-Ball Library

Mergent Intellect
Database of company information. Use Advanced Search to build a list of companies that meet certain criteria.
IBISWorld
Database of industry market research reports.
Statista
Find statistics on a variety of topics.
data.census.gov - U.S. Census Data
Access data from the U.S. Census Bureau.
MRI-Simmons
Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users. See the library's MRI-Simmons: How To guide for more info.

MRI-Simmons Help
Learn how to create Quick Reports and Crosstabs in MRI-Simmons Catalyst.

ABI Inform Collection
This database has a wide variety of business information, such as academic journals, business newspapers, company and industry profiles, and more.

Information Resources

Borrow, Renew, Request

Collections

Research Help

Teaching and Instruction

Information for...

Technology & Equipment

Library Spaces

General Information

Support & Activities

MKTG 330: Social Marketing for Social Change

Readability Settings

Welcome!

In-class Activity

Key Resources