MKTG 330: Social Marketing for Social Change

This guide describes databases and search tools that will be helpful in developing a marketing plan, as well as search tips and info about library services.

The library is here to support you in all your research endeavors. Get in touch with a librarian and we'll be happy to answer any questions or provide additional help.

• Ask a Librarian
  • Call or text 386-747-9028 or email libref@stetson.edu with any questions.
• Request a Research Consultation
  • Set up a one-on-one appointment with a librarian for personalized research assistance.

You will come accross the use of codes while search industry databases, here is a list of common codes and what they represent. These codes are used to classify and identify industries or businesses.

• SIC code: Standard Industrial Classification 
• NAICS code: North America Industry Classification System
• DUNS or D-U-N-S number: Data Universal Numbering Systems