Guides: MKTG 330: Social Marketing for Social Change: Home

Welcome!

This guide describes databases and search tools that will be helpful in developing a marketing plan, as well as search tips and info about library services.

The library is here to support you in all your research endeavors. As always, get in touch with a librarian and we'll be happy to answer any questions or provide additional help.

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Key Resources

duPont-Ball Library

Mergent Intellect This link opens in a new window
Database of company information. Use Advanced Search to build a list of companies that meet certain criteria.
IBISWorld This link opens in a new window
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Database of industry market research reports.
Statista This link opens in a new window
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Find statistics on a variety of topics.
data.census.gov - U.S. Census Data This link opens in a new window
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Access data from the U.S. Census Bureau.
MRI-Simmons This link opens in a new window
Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users.

MRI-Simmons Help
Learn how to create Quick Reports and Crosstabs in MRI-Simmons Catalyst.

ABI Inform Collection This link opens in a new window
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This database has a wide variety of business information, such as academic journals, business newspapers, company and industry profiles, and more.

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MKTG 330: Social Marketing for Social Change

Welcome!

Key Resources