Skip to Main Content duPont-Ball Library - Stetson University Library Home - duPont-Ball Library - Stetson University - Library Guides at Stetson University duPont-Ball Library - Stetson University

MKTG 330: Social Marketing for Social Change

A guide to research resources for Dr. DeMoss's Marketing 330 students

Demographic information

What are the statistical characteristics of a community (population, income, age, gender, ethnicity, housing)?

MRI-Simmons
Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users. See the library's MRI-Simmons: How To guide for more info.

MRI-Simmons Training Video

data.census.gov - U.S. Census Data
Access data and digital content from the U.S. Census Bureau. Starting July 2019, data.census.gov is the primary way to access Census Bureau data, including upcoming releases from the 2018 American Community Survey, 2017 Economic Census, 2020 Census. After July 1, 2019, all new data (previously released on American FactFinder) will be released on this new data platform.

American Community Survey
Data profiles of the social, economic, housing and demographic characteristics of the United States.
2010 Census
Census.gov 2010 data.
Volusia County demographics
Volusia County Division of Economic Development

Statistical Abstract of the U.S.
The Statistical Abstract of the United States is a comprehensive summary of statistics on the social, political, and economic organization of the United States.