Guides: MKTG 330: Social Marketing for Social Change: Consumer Research &amp; Demographics

Demographic information

What are the statistical characteristics of a community (population, income, age, gender, ethnicity, housing)?

MRI-Simmons This link opens in a new window
Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users.

data.census.gov - U.S. Census Data This link opens in a new window
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Access data and digital content from the U.S. Census Bureau. Starting July 2019, data.census.gov is the primary way to access Census Bureau data, including upcoming releases from the 2018 American Community Survey, 2017 Economic Census, 2020 Census. After July 1, 2019, all new data (previously released on American FactFinder) will be released on this new data platform.

American Community Survey
Data profiles of the social, economic, housing and demographic characteristics of the United States.
2010 Census
Census.gov 2010 data.
Volusia County demographics
Volusia County Division of Economic Development

Statistical Abstract of the U.S. This link opens in a new window
The Statistical Abstract of the United States is a comprehensive summary of statistics on the social, political, and economic organization of the United States.
Gale Business: Demographics Now This link opens in a new window
Provides access to demographic reports on any geography – or compare multiple geographies - for information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more. Includes the 2010 census files and allows the user to view a simple map or use the advanced mapping tools for thematic coloring or additional customization of a map.