MKTG 330: Social Marketing for Social Change

APA stlye:

In most cases you will use the following to cite Mergent Online as your source if you are using APA style.  APA refers to non-peer-reviewed work, such as reports, brochures, fact sheets, press releases, and newsletter articles as “gray literature.” List as many of the following elements as are available.

• Author’s name
• Date of publication (if there is no date, use “n.d.”)
• Title of document (in italics)
• A URL that will take readers directly to the source
• Give your date of access only if the source itself has no date.

 Example:

     (2013, October). Afghanistan Country Report. Retrieved October 31, 2013, from

             http://www.mergentonline.com

MLA style:

If there are no authors or editors listed for the data or report you retrieved, use the MLA guidelines for citing an entire Web site. Since there are no authors or editors listed for the database use Mergent, Inc. as the corporate author, the date is the date accessed.

Example:

     Mergent, Inc. Mergent Online. DuPont-Ball LIbrary, Stetson University, 31 Oct. 2013. Web. 31 Oct. 2013.

             <http://www.mergentonline.com/>

How do I cite an IBISWorld report?

Here’s how to cite an IBISWorld report in different styles.

APA style:

• (Year, Month). Report Name. Report Number. Retrieved from IBISWorld database.

• E.g., (2022, May). Candy Production in the US. 31134. Retrieved from IBISWorld database.

MLA style:

• “Report Number: Report Name”. IBISWorld. Month of report. Year of report

  • E.g., 31134: Candy Production in the US. May. 2022.

Chicago style:

• Author, Article name, Database name, Date published, URL

• E.g., Dmitry Diment, Candy Production in the US, IBISWorld, May 2022, https://my.ibisworld.com/us/en/industry/31134/industry-at-a-glance-for-banking

Where do I find the information in the citation?

All of the information you need to create a citation is located at the top of a report:

APA Style:

In text citation:

(MRI-Simmons, 2021)

Citation Format:

MRI-Simmons. (Year of study). Study name [Concisely describe variable one] [And/or concisely describe variable two]. https://mrisimmons.com

Citation Example:

MRI-Simmons. (2021). 2021 Fall MRI-Simmons USA [Cell phones / smartphones services used last 30 days - age, gender] [Data set]. https://mrisimmons.com

Note: To find the Study Name, select from the STUDY drop-down menu in the top left-hand corner of the MRI-Simmons Catalyst interface. See below: