MKTG 330: Social Marketing for Social Change

APA stlye:

In most cases you will use the following to cite Mergent Online as your source if you are using APA style.  APA refers to non-peer-reviewed work, such as reports, brochures, fact sheets, press releases, and newsletter articles as “gray literature.” List as many of the following elements as are available.

• Author’s name
• Date of publication (if there is no date, use “n.d.”)
• Title of document (in italics)
• A URL that will take readers directly to the source
• Give your date of access only if the source itself has no date.

 Example:

     (2013, October). Afghanistan Country Report. Retrieved October 31, 2013, from

             http://www.mergentonline.com

How do I cite an IBISWorld report?

Here’s how to cite an IBISWorld report in different styles.

APA style:

• (Year, Month). Report Name. Report Number. Retrieved from IBISWorld database.

• E.g., (2022, May). Candy Production in the US. 31134. Retrieved from IBISWorld database.

Where do I find the information in the citation?

All of the information you need to create a citation is located at the top of a report:

APA Style:

In text citation:

(MRI-Simmons, 2021)

Citation Format:

MRI-Simmons. (Year of study). Study name [Concisely describe variable one] [And/or concisely describe variable two]. https://mrisimmons.com

Citation Example:

MRI-Simmons. (2021). 2021 Fall MRI-Simmons USA [Cell phones / smartphones services used last 30 days - age, gender] [Data set]. https://mrisimmons.com

Note: To find the Study Name, select from the STUDY drop-down menu in the top left-hand corner of the MRI-Simmons Catalyst interface. See below: