Company Research

Provides comprehensive full text for regional business publications (including titles from Crain Communications). This database has full text for more than 50 sources.

Academic journals, business magazines, and newspapers, including the Wall Street Journal. Also includes country information and statistics, company profiles, industry reports and market research reports.

News, business and legal sources from LexisNexis. newspapers, magazines, and some journals. Coverage includes general news topics; foreign language news; company, industry, and market news; legal news; general health topics; accounting/tax info; government topics.

Search by company name or ticker symbol. To filter for newspapers, click "Source type" and select Newspapers. Other sources include magazines, trade publications, product reviews, and market research reports.

Provides access to local and regional company news. Covering both private and public companies, Business Newsbank's cumulative monthly updates provide current full-text articles from more than 400 business journals, newspapers and wire services for all types of business research.

Offers SWOT evaluations under the "Competitive Analysis" heading in company profile/benchmarking reports.

After searching for company by name or ticker symbol, click the "Source Type" filter and select SWOT Analyses. SWOT analyses are also provided in company profiles.

SWOT analysis provided in company overview as downloadable PDF.

Offers an interactive comparison tool of competing companies within company profiles.

Provides lists of competing companies along with their sales, net income, and employee count.

Provides analysis on the competitive environment including a matrix that compares competing companies’ performance against one another.

Detailed information on competitive landscape provided in D&B Hoover’s company profiles.

Provides a chapter on competitors within company profiles (PDF download required).

Information on mergers & acquisitions is located in company profiles. Click "Find a Company" and search in Nexis Dossier+. Alternative Method: Click "Companies" on the database homepage. Search by company name or ticker symbol. To filter for M&A, click "Source Type" and select "Mergers and Acquisitions."

Some information on mergers & acquisitions is included in company profiles.

Offers detailed consumer and brand reports. From database homepage, click the “Reports” tab in navigation bar. Select “Consumer & Brand reports.” Search by company name. Searching by ticker symbol is not supported.

Offers newspapers and trade publications which contain consumer insights and product reviews.

Search by company or specific product for product reviews.

Access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS), a continuously fielded annual survey of approximately 25,000 U.S. adults. Includes data for the Orlando-Daytona Beach area and for other metropolitan areas in Florida. Limited to 5 simultaneous users. See the library's MRI-Simmons: How To guide for more info.