Framing the search term within quotation marks is the simplest and most effective way to find something specific and in the exact order you typed it in.
For example, if you type in the words I’m picking up good vibrations without quotation marks, the search engine will show the results where these words appear in any order on a website, as opposed to the specific order in which you typed them. If, on the other hand, you type "I’m picking up good vibrations" within quotation marks, you’ll get only those results where these words appear only in the order you typed them in. This is a great way to find the lyrics to a song when you only know one line from it.