Guides: MKTG 516: Marketing Decision Making: Company Information, Consumer & Competitor Research

Databases

Industry Information

Mergent First Research This link opens in a new window
First Research is the leading provider of industry intelligence. First Research's knowledge tools (Industry Profiles, Call Prep Sheets, State & Province Profiles) are essential for call preparation, enhancing presentations, underwriting credit, and for quickly learning a company's key business issues.
IBISWorld This link opens in a new window
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A full-text database of U.S. and Global industry market research reports.

Company Information

Mergent Intellect This link opens in a new window
Features a deep collection of worldwide business information that enables companies to generate insightful business intelligence. Access private and public U.S and international business data, industry news, facts and figures, executive contact information, industry profiles and much more.
NexisUni This link opens in a new window
News, business and legal sources from LexisNexis. newspapers, magazines, and some journals. Coverage includes general news topics; foreign language news; company, industry, and market news; legal news; general health topics; accounting/tax info; government topics.
Mergent This link opens in a new window
Mergent Online is an Internet-based suite of information resources that enables in-depth business and financial research. This state-of-the-art product provides Internet-based access to the most detailed, accurate and comprehensive global company database available, with the latest in features and functions.

Other Information

Statista This link opens in a new window
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Statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
PsycINFO (EBSCOhost) This link opens in a new window
Citations and abstracts of journal articles, book chapters, books, dissertations and technical reports, in psychology. Also includes psychological aspects of related disciplines such as medicine, psychiatry, nursing, sociology, education, pharmacology, physiology, linguistics, anthropology, business and law.

The Pew Research Center
From Pew's website:
"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. "
Try searching for terms such as "consumer research" in their search field for recent reports.
Consumer Expenditure Survey by the Bureau of Labor Statistics
From the Bureau of Labor Statistics website:
"The Consumer Expenditure Survey (CE) program consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau."
Journal of Consumer Research
An interdisciplinary journal focusing on all aspects of consumer education.