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This guide is prepared for Stetson students researching business topics related to marketing.
Last Updated: Aug 31, 2014 URL: http://guides.stetson.edu/Marketing Print Guide RSS Updates

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eBooks

Cover Art
A Dictionary of Marketing - Charles Doyle
Call Number: HF5415 S52 2011 EBOOKREF
ISBN: 9780199590230
Publication Date: 2011-05-15

Encyclopedia of Major Marketing Campaigns - Thomas Riggs (Editor)
Call Number: HF5837 .E53 2007 EBOOKREF
ISBN: 9780787673567
Publication Date: 2007

Key Concepts in Marketing - Jim Blythe
Call Number: HF5415 .B4852 2009 EBOOK
ISBN: 1847874991
Publication Date: 2009-03-05

Market Share Reporter
Call Number: HF1008 .M35 2012 EBOOKREF
ISBN: 9781414496207
Publication Date: 2012-06-01

Cover Art
The Cambridge Handbook of Psychology and Economic Behaviour - Alan Lewis (Editor)
Call Number: HB74 .P8 C36 2008 EB
ISBN: 0521856655
Publication Date: 2008-04-17

 

Consumer spending research - reference books

Print Reference Books located on the main floor, Reference Section.

Dun and Bradstreet's Guide to Doing Business Around the World - Terri Morrison; Wayne A. Conaway; Joseph A. Douress
Call Number: Ref HF1416 .M78 2001
ISBN: 0735201080
Publication Date: 2000

Household Spending - New Strategist Publications (Editor)
Call Number: Ref HC110 .C6 O34 2007
ISBN: 1935114905
Publication Date: 2007

Multicultural Marketing in America 2007 - Carlynn Chironna (Editor); VNU Business Media Staff
Call Number: Ref HF5415.127 .M85 2007
ISBN: 1891204386
Publication Date: 2007

Who's Buying - New Strategist Publications
Call Number: Ref HC110.C48 2007
ISBN: 1935114980
Publication Date: 2007

The Millennials - New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 M55 2004
Publication Date: 2004

Generation X - New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 G46 2004
ISBN: 1885070527
Publication Date: 2004

Baby Boom : Americans born 1946 to 1964 - New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 R877 2004
ISBN: 1885070519
Publication Date: 2004

Older Americans: a changing market - New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 O43 2004
ISBN: 1885070500
Publication Date: 2004

 

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Books and ebooks

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