Financial ratios
This is the "Start here" page of the "Marketing" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

This guide is prepared for Stetson students researching business topics related to marketing.
Last Updated: Aug 18, 2015 URL: Print Guide RSS Updates

Start here Print Page


Cover Art
A Dictionary of Marketing - Charles Doyle
Call Number: HF5415 S52 2011 EBOOKREF
ISBN: 9780199590230
Publication Date: 2011-05-15

Encyclopedia of Major Marketing Campaigns - Thomas Riggs (Editor)
Call Number: HF5837 .E53 2007 EBOOKREF
ISBN: 9780787673567
Publication Date: 2007

Key Concepts in Marketing - Jim Blythe
Call Number: HF5415 .B4852 2009 EBOOK
ISBN: 1847874991
Publication Date: 2009-03-05

Market Share Reporter
Call Number: HF1008 .M35 2012 EBOOKREF
ISBN: 9781414496207
Publication Date: 2012-06-01

Cover Art
The Cambridge Handbook of Psychology and Economic Behaviour - Alan Lewis (Editor)
Call Number: HB74 .P8 C36 2008 EB
ISBN: 0521856655
Publication Date: 2008-04-17


Consumer spending research - reference books

Print Reference Books located on the main floor, Reference Section.

Dun and Bradstreet's Guide to Doing Business Around the World - Terri Morrison; Wayne A. Conaway; Joseph A. Douress
Call Number: Ref HF1416 .M78 2001
ISBN: 0735201080
Publication Date: 2000

Household Spending - New Strategist Publications (Editor)
Call Number: Ref HC110 .C6 O34 2007
ISBN: 1935114905
Publication Date: 2007

Multicultural Marketing in America 2007 - Carlynn Chironna (Editor); VNU Business Media Staff
Call Number: Ref HF5415.127 .M85 2007
ISBN: 1891204386
Publication Date: 2007

Who's Buying - New Strategist Publications
Call Number: Ref HC110.C48 2007
ISBN: 1935114980
Publication Date: 2007

The Millennials - New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 M55 2004
Publication Date: 2004

Generation X - New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 G46 2004
ISBN: 1885070527
Publication Date: 2004

Baby Boom : Americans born 1946 to 1964 - New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 R877 2004
ISBN: 1885070519
Publication Date: 2004

Older Americans: a changing market - New Strategist Publications, Inc.
Call Number: Ref HC110 .C6 O43 2004
ISBN: 1885070500
Publication Date: 2004


Find books, journal articles, videos, news, and government documents using the Library's 'OneSearch'

Select the "Advanced Search" link to enter your search terms. Changing the drop-down menu to "Subject Terms" will focus the results more precisely on your topic. Use the "Limit to" check boxes to further refine the results list by type of resource and/or by publication date.

Checking "Catalog Only" will limit the results to books, videos, and other resources available in the library.


Books and ebooks

Use the Catalog tab to find books available in the library. Changing the drop-down menu to "Subject" will help focus your results.


Use the list of suggested subjects to refine catalog results

Notice the suggested subject headings listed on the right-hand side of the search results page pictured below. Browse the 'Try these too...' list to find related terms. Suggested headings may be selected to refine results more precisely.


Loading  Loading...